Thinking tools for thinking people

The human race is a race of tool-builders.  Archeologists, anthropologists and paleontologists describe ancient populations in terms of their technologies; the tools that they shaped to give them some advantage over their environment. Decision Driven® Life and Decision Driven® Strategy are thinking tools for thinking people.  Of course, not every member of the human race [...]

Decision: Equity Model

A major decision branch in the Decision Driven® Strategy pattern begins with Equity Model, which I have framed as “What is our equity model? Who are the shareholders of our organization? What do they own, contribute and receive?” The Equity Model branch is particularly relevant to entrepreneurs, spinouts, joint-ventures and startups (or the business incubators [...]

Decision: Product Concept

Deep in the Target Markets branch of the Decision Driven® Strategy decision pattern, we eventually reach the Product Concept decision.  For each product that you identify within your product portfolio, you face a network of design decisions.  Every product should start with the user in mind.  So beneath the Product Concept decision, you’ll find a branch, [...]

Decision: Target Markets

The strategy decision pattern within the Decision Driven® Strategy web application includes a major decision branch that begins with Target Markets.  This is a natural fan-out point in the decision model, a point where a new branch of child decisions may be defined for each market that you choose to pursue.   Each market will [...]

Decision: Value Chain Strategy

Every human endeavour has a business model.  There’s no such thing as a free lunch; there’s likely a series (or chain) of value-for-value transactions that brought the food to your table.  In the Decision Driven® Strategy pattern, we call this decision, Value Chain Strategy.  We frame this decision as “What is our fundamental business model?  [...]

Decision: Core Competency Strategy

Core Competency Strategy is one of the 6 child decisions in our Decision Driven® Strategy pattern under the top-level vision decision. I have framed this decision as “What is our overall strategy to acquire and grow our process and technology core competencies?“ Our core competencies are the capability building blocks that enable us to differentiate our products [...]

Decision: Brand Identity

In the Decision Driven® Strategy pattern, the top decision, Our Vision, has 6 child decision branches.  The first branch begins with a decision, Brand Identity, that I have framed as “What is the identity that we project and that others associate with our brand?“ This decision branch addresses both the image we project outward to others (and how [...]

Decision: Our Vision

Every business, business unit or non-profit organization has a vision.  It may be: A well-thought, well-articulated statement of purpose that your entire team has fully bought into.  The sum of all your moving parts, as the individuals on your team act in their own interests.  It’s probably somewhere between #1 and #2. A vision is like a [...]

Strategy decision pattern – an overview

Our new Decision Driven® Strategy web service is comprised of 2 parts: A Strategy Decision Network pattern (a proven model of decisions and their criteria) Seven easy-to-use tools to help you visualize, personalize, manage and make these decisions The Strategy Decision Network represents the Thinking Breakdown Structure for your organization.  Our goal is to provide you [...]

Decision Driven Strategy is now available!

I’m excited to announce that Decision Driven® Strategy is now available for your use.  Whether, you are: An entrepreneur launching a new business A leader seeking a winning strategy for your business or non-profit A process owner trying to grow your capabilities A portfolio manager looking for the right mix of products and services A [...]