In the Decision Driven® Strategy pattern, the top decision, Our Vision, has 6 child decision branches. The first branch begins with a decision, Brand Identity, that I have framed as “What is the identity that we project and that others associate with our brand?“
This decision branch addresses both the image we project outward to others (and how we [...]
Filed under: Decision Driven Strategy, Sample Decisions | Tagged: decision, brand, brand identity, brand image, walk the talk, core values, brand strategy | No Comments »
