The evaluation of alternatives in a decision should be a simple process that unlocks many insights. Effective scoring begins with a clear definition of criteria. Each criterion (factor, stakeholder goal) represents an arrow or vector in the direction of “goodness”. Scoring is the process of placing the alternative somewhere along this arrow based on its estimate performance. [...]
Filed under: Decision Concepts | Tagged: decision, criteria, alternatives, evaluation, scoring, performance estimate, utility function, design margin, diminishing returns | No Comments »
