The greatest product on earth won’t succeed if it can’t find a channel to market. The decision pattern within the Decision Driven® Strategy web service includes a Channel Strategy decision for each target market that you pursue.
Your channel strategy will likely lead to further decisions concerning specific channel partners, marketing and Customer Relationship Management (CRM). Each channel that you utilize may have unique answers to these decisions (fundamental questions that demand an answer/solution).
The criteria pattern for the Channel Strategy decision is shown below:
A great marketing, sales and distribution channel gives you lots of reach – it brings your brand and products in contact with many new customers within the market segments that you’ve targeted. A great channel doesn’t consume all your profits, while at the same time creating and stimulating a highly motivated sales force to represent you before these customers.
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Filed under: Decision Driven Strategy, Sample Decisions | Tagged: channel partners, channel strategy, criteria pattern, CRM, decision pattern, distribution channel, marketing strategy, sales channel
