New product innovation decisions

I’ve mentioned previously that a Decision Breakdown Structure (DBS) provides a very powerful innovation framework for creating breakthrough products and services.  Although every decision within a Decision Breakdown Structure can be an innovation “node”, some decisions are more innovation-rich than others.

Within the product design decision pattern, I have a Behaviors to Exploit decision that can be a launching pad for many new product innovations.

Operating Regime(s) decision pattern- tree

Operating Regime(s) decision pattern- tree

Before you make this decision, you may first decide on your product’s Operating Regime(s); this defines its ambient environment, performance levels, frequency range, etc.  The Behaviors to Exploit decision then considers what material properties or scientific behaviors (aka phenomenology) within the operating regime should be leveraged to create unique value for the user.  In essence, this is choosing what science will form the “heart and soul” of your product.  Its child decision, Exploitation Method, then chooses the technology that you will create or use to take advantage of a promising property or behavior.

These decisions are not always done in a top-down flow; more often a scientific discovery uncovers a surprising property or behavior; researchers then start to dream up ways that they could exploit this behavior as a technology building-block for a new or improved product.  They may then experiment with some prototypes or models and try shifting the operating regime around to find some optimum range on a performance (stimulus-response) curve.

If you have a mission in mind, not all science is equally valuable.  I recommend the following criteria when you are evaluating which material properties or scientific behaviors to select as the engine for your product:

Behaviors to Exploit - Criteria

Behaviors to Exploit – Criteria

For every promising property or behavior, there may be negative side effects or other parasitic properties that will interfere with your ability to extract value from the science.  The decision pattern includes a Behaviors to Control decision to identify which negative properties to attack/control and a Control Method to define the technology or method that you will use to avoid, suppress or regulate these nuisances.  Some product innovations may be no more than a  new way to control one of these parasites.

Enhance your innovation process by exploiting the Decision Driven® Solutions Framework (DDSF). Please contact the Decision Driven® Solutions team at trial@decisiondriven.com or solutions@decisiondriven.com to start your free trial of DDSF.

About decisiondriven

Innovator in Decision Management, Systems Thinking and System Engineering methods and tools
This entry was posted in Decision Driven Innovation, Decision Driven Strategy, Use Cases or Applications and tagged , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s