Decision: Channel Strategy

The greatest product on earth won’t succeed if it can’t find a channel to market.  The decision pattern within the Decision Driven® Solutions Framework (DDSF) includes a Channel Strategy decision for each target market that you pursue.

Channel Strategy decision pattern - Tree

Channel Strategy decision pattern – Tree

Channel Strategy decision pattern- table

Channel Strategy decision pattern- table

Your channel strategy will likely lead to further decisions concerning specific channel partners, marketing and Customer Relationship Management (CRM).  Each channel that you utilize may have unique answers to these decisions (fundamental questions that demand an answer/solution).

The criteria pattern for the Channel Strategy decision is shown below:

Channel Strategy - Criteria

Channel Strategy – Criteria

A great marketing, sales and distribution channel gives you lots of reach – it brings your brand and products in contact with many new customers within the market segments that you’ve targeted.  A great channel doesn’t consume all your profits, while at the same time creating and stimulating a highly motivated sales force to represent you before these customers.

Define the channel strategy for your new products with the proven and ready-to-use decision patterns available within the Decision Driven® Solutions Framework (DDSF). Please contact the Decision Driven® Solutions team at trial@decisiondriven.com or solutions@decisiondriven.com to start your free trial of DDSF.

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