Decision: Strategic Partners

Most companies eventually have to seek out, evaluate and commit to various strategic partners, either through long-term supplier relationships or through mergers, acquisitions and joint ventures.  Within the Decision Driven® Strategy decision pattern, the Strategic Partners decision is framed as “Who are the strategic partners through which we will acquire core competencies?”.  Of course, this decision could be focused more specifically on a set of high value technologies or process capabilities or it could be broadened to look at partners that play other roles in the business architecture/ecosystem (e.g. channels to market, software development).

Here are some criteria for the Strategic Partner decision that have been further tailored to match the needs of a fictional water filter company.  Note how the Threshold and Objectives set by this company tune the generic criteria pattern to match the specific needs of this company.

Strategic Partners - Criteria

Strategic Partners – Criteria

The company has evaluated 2 alternatives using the Decision Analysis Tool (DAT) to better understand the relative merits of each potential partner.

Strategic Partners

Strategic Partners: Decision Analysis Tool

The Tornado Chart can be used to highlight the advantages that make one alternative superior.

Strategic Partners - Tornado Chart

Strategic Partners – Tornado Chart

A Spider Chart presents the same information, but could be used to compare up to 5 alternatives at a time.

Strategic Partners - Spider Chart

Strategic Partners – Spider Chart

Use the Driven® Solutions Framework (DDSF) to evaluate your strategic partners. Start your free trial of the Decision Driven® Solutions Framework (DDSF) by contacting the Decision Driven® Solutions team at or


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1 Response to Decision: Strategic Partners

  1. Pingback: A foundation for great thinking – Decision Management Institute

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