Value Proposition Design

Humorous story. I ordered a copy of Value Proposition Design via Amazon Prime. It arrived today, but much to my dismay when I pulled it out of the package, the cover read “Bad Value Proposition Design” by Tim E. Waster.

Bad Value Proposition Design cover

I had my wife Amy contact Amazon to rectify the mistake; they called within 2 seconds of her clicking on the “Call me” button. It only took 60 seconds for them to apologize, authorize the return and send us the return label via email.

While I was marveling at the efficiencies of modern life, Amy opened the book and said, “Not only did they send us the wrong book, but this one has the inside print upside down.” I then thought, “Wow, someone created a cheap knock-off and was able to confuse Amazon in hopes that we would keep and read their book”.

My high opinion of the Amazon juggernaut was shrinking fast, when she flipped the booklet over to find a second (the real) title page, “Value Proposition Design” by Alex Osterwalder+.

Value Proposition Design cover

Needless to say, we were a bit sheepish when we (Amy) called Amazon to retract the return.

At which point, the humor in the subtitle on the reverse side, “A guide to burning cash, communicating poorly, and spending your short life building stuff that nobody wants” and the fake author, “Tim E. Waster” became apparent.

It’s fun when innovators have fun! Even at my expense.

John Fitch

About decisiondriven

Innovator in Decision Management, Systems Thinking and System Engineering methods and tools
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