Tag Archives: opportunity

Embrace uncertainty, avoid ambiguity

Uncertainty is part of every decision; ambiguity should never be. There are at least 4 significant sources of uncertainty in any decision: Stakeholders’ inability to express the relative importance of design margin associated with criteria (weights) Inability to estimate the effectiveness of … Continue reading

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Decision: Target Markets

The enterprise strategy decision pattern within the Decision Driven® Solutions Framework (DDSF) includes a major decision branch that begins with Target Markets.  This is a natural fan-out point in the decision model, a point where a new branch of child … Continue reading

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Decision: Service Opportunities

Many of us are seeking to make a difference in the world (or in eternity) beyond our careers.  Jesus told us that it was better to serve than to be served; many are living out that principle through a wide … Continue reading

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