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Decision: Information Architecture
Whether you are designing a product with lots of “smarts” (hence software) or a new service offering or an enhanced business process, you will likely face an important decision concerning your Information Architecture. I’ve framed this decision (in the product … Continue reading
Posted in Decision Concepts, Decision Driven Innovation, Decision Driven Product Development, Decision Driven Strategy, Decision Patterns
Tagged criteria, criteria pattern, decision, flowchart, information architecture, information model, information technology, modeling, optimization, requirements analysis, service design, software design, software development, software methods
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Decision: Market Positioning
The deepest branch within the Decision Driven® Strategy decision pattern begins with the Target Markets decision. This is the natural fan-out point in your company’s decision model; for each market that you choose to pursue you will want to think through … Continue reading
Posted in Decision Driven Strategy, Decision Patterns
Tagged business case, business plan, competitive analysis, criteria, decision, decision pattern, differentiation strategy, market positioning, market research, optimization, positioning, target markets, value proposition, vectors of differentiation
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Optimizing product concepts
Competitive pressures demand continuous optimization of products. The Spider chart or Tornado chart comparison of alternatives (similar to those within the Decision Driven® Solutions Framework ) are very powerful tools to highlight optimization opportunities that can yield the highest payback. The … Continue reading
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