Categories
-
Recent Posts
Tag Archives: market research
Decision framework for competitive analysis
For every promising business opportunity or market segment that you may choose to pursue, there is a decision pattern that can be used to guide a quick, but effective competitive analysis. I recommend that before you commit to a new … Continue reading
Posted in Decision Driven Strategy, Decision Patterns, Use Cases or Applications
Tagged business case, business opportunity, business plan, competitive analysis, competitive due diligence, competitive landscape, competitive roadmap, decision framework, decision pattern, due diligence, market research, market segment, value proposition
Leave a comment
Decision: Market Research Strategy
“Look before you leap” is generally good advice before you do anything new and different. Pursuing a new business opportunity or market segment is new and different enough to justify some proactive thinking before you dive in. It calls for … Continue reading
Posted in Decision Driven Strategy, Decision Patterns
Tagged business opportunities, criteria, decision, decision pattern, look before you leap, market research, market research instruments, market research methods, market research strategy, market segments, new markets, proactive decision-making, value of information
Leave a comment
Decision: Market Positioning
The deepest branch within the Decision Driven® Strategy decision pattern begins with the Target Markets decision. This is the natural fan-out point in your company’s decision model; for each market that you choose to pursue you will want to think through … Continue reading
Posted in Decision Driven Strategy, Decision Patterns
Tagged business case, business plan, competitive analysis, criteria, decision, decision pattern, differentiation strategy, market positioning, market research, optimization, positioning, target markets, value proposition, vectors of differentiation
Leave a comment
Decision Driven® Solutions Blog 